Fractional CMO Pricing ✷
Strategy-first marketing leadership with hands-on implementation, built to grow your mission without the overhead of a full-time hire.
North and Main partners with nonprofits and mission-driven organizations to bring strategy, execution, and accountability together under one flat monthly retainer.
Every organization's capacity looks different, so here's a general sense of where most nonprofits land. We'll land on the right shape together during our first conversation.
Steady Advisory
- Monthly strategy check-ins
- Light-touch content & campaign support
- Help staying on track between board meetings
Momentum Partnership
- Clear messaging your whole team can use
- Donor & supporter journey mapped out
- Someone steering vendors and volunteers toward one plan
Embedded Marketing Leadership
- A marketing lead who shows up like part of your team
- 90-day plans tied to real organizational goals
- Systems and reporting your board will actually read
Clarity Roadmap
- A deep look at where things stand today
- A prioritized plan you can hand to your team
- A few wins you can act on right away
Think of these as a starting conversation, not a menu. Where you land depends on your team's size, your board's expectations, and how much you want off your own plate.
| Marketing Need | Typical Standalone Cost | With North and Main |
|---|---|---|
| Expert marketing strategy | $150–200/hr | Included in retainer |
| Marketing strategy playbook | $3,000+ one-time | An active operating plan |
| Website strategy & build | $8,000+ one-time | Guided by donor goals |
| Website optimization | $2,000+ one-time | Prioritized for impact |
| Ongoing SEO | $700/mo + setup | Connected to mission & content |
| Blog / storytelling content | $500+ per piece | Supports search & donor trust |
| Email marketing | $1,000+ | Part of donor nurture system |
| Newsletter | $650+ | Supports retention & engagement |
| Social media content | $1,000+ | Aligned with mission & campaigns |
| Appeal / grant campaign support | $1,200+ | Evaluated against goals & ROI |
✷ Why Bundle It
Most nonprofits are already spending $5,000 to $7,000+ a month once you add up a handful of freelancers, a part-time hire, and a few subscriptions. Working with North and Main means that money goes toward one person who actually knows your mission, instead of five people who each know a slice of it.
Not Sure Which One Fits?
That's what the first conversation is for. Tell me where your organization is today, and I'll tell you honestly what kind of support makes sense.
Let's Talk →