Fractional CMO & Marketing Strategist
Strategic Growth for Organizations That Care About Impact
Partnering with brands and mission-driven organizations to bring clarity to strategy, messaging, and growth.
Clarity Is the Foundation of Growth.
LET’S BE HONEST
Most organizations don’t struggle because they lack ideas, effort, or ambition.
They struggle because their message is unclear.
When your positioning is fuzzy, your marketing feels scattered, your outreach falls flat, and growth becomes exhausting. Whether you’re a product-based brand or a mission-driven organization, clarity is what allows the right people to understand your value, and act on it.
I help organizations define what they stand for, who they serve, and how they show up so growth feels intentional, aligned, and sustainable.
STOP TRYING TO DO IT ALL
Strategy First. Everything Else Follows.
You don’t need to be everywhere. You need clarity, consistency, and intentional strategy.
Many organizations feel pulled in too many directions; launches, outreach, campaigns, content; without a clear strategic foundation. That’s where focus stalls.
I step in as a strategic partner to help you clarify core messaging, simplify decision-making, and align your growth efforts so you move forward with confidence.
Proven Strategies that have Helped Hundreds of Organizations.
I’ve spent over a decade helping organizations clarify their positioning, strengthen their strategy, and show up with confidence.
From product-based brands to mission-driven organizations, my work focuses on building strategies that are practical, sustainable, and designed to support long-term growth.
No templates. No guesswork. Just clear direction and thoughtful execution.
Does this sound like you?
→ You’re showing up with good intent but your message isn’t translating
into traction.
→ You’re unsure how to position your value for your next stage of growth.
→ Your outreach feels scattered because it doesn’t stem from a clear strategy.
→ You know you need strategic guidance; not another generic plan.
Meet Mellissa ✷
Meet Mellissa ✷
Strategist ✷ Connector ✷ Advocate ✷
Strategist ✷ Connector ✷ Advocate ✷
I’ve spent my career helping organizations; from mission-driven teams to product brands; find clarity in how they talk about their work, build confidence in how they show up, and map strategy that supports meaningful growth.
After years working in marketing, brand strategy, and community-building, I saw the same challenge come up again and again. Great products were struggling, not because they lacked quality, but because they lacked clarity.
That’s why I work as a Fractional CMO today. I partner with brands that are ready to move beyond guesswork and into thoughtful, strategic growth.
ABOUT MELLISSA
The work is practical, collaborative, and grounded in real-world experience, not trends or templates.
At the heart of it, I believe good strategy should feel supportive, not overwhelming. When brands have clarity, everything else becomes easier.
My approach blends strategy with relationship-driven marketing. I focus on helping brands show up clearly, communicate confidently, and build systems that support long-term growth.
Whether you’re preparing for your next stage of growth or looking for a strategic partner to help guide your marketing, my role is to bring focus, clarity, and momentum to the work ahead.
We Do Things Different Around Here
Most organizations don’t need more ideas.
They need clarity, direction, and someone who can see the full picture.
I don’t believe in one-size-fits-all marketing or handing you a plan and wishing you luck. I work as a strategic partner, stepping in where focus is needed most and helping you make confident decisions about what to do, what to stop, and what actually matters.
My approach is collaborative, practical, and rooted in real-world experience. We build strategy first, then align everything else around it so your marketing feels intentional, not overwhelming.
1:1 Coaching Intensive
Focused clarity and strategy on your biggest challenge, whether that’s messaging, growth planning, or positioning for impact.
Fractional CMO Support
Ongoing strategic partnership that guides decisions, aligns priorities, and accelerates growth.
Business Strategy
High-level planning that connects purpose with practical next steps.
We zoom out to look at the full picture, then create a clear path forward so your marketing and organization decisions feel aligned and confident.
Who doesn’t love a Freebie?
A quick strategy check for brands and mission-driven organizations who want better clarity, confidence, and growth.