Fractional CMO & Marketing Strategist
Helping Product Based Brands Get Placed, Get Noticed, and Grow
Visibility isn’t the problem. Clarity is.
LET’S BE HONEST
Most product-based brands don’t struggle because they lack exposure.
They struggle because buyers don’t immediately understand the value, the fit, or the next step.
I help brands clarify their positioning, sharpen their message, and build a go-to-market strategy that makes it
easy for showrooms and retailers to say yes.
STOP TRYING TO DO IT ALL
Strategy First. Everything Else Follows.
You don’t need to be everywhere.
You need to be clear, consistent, and intentional.
Most product-based brands are juggling too much. Content, outreach, launches, and emails are all happening without a clear strategy guiding it. That is where things stall.
As a Fractional CMO, I step in to bring focus. Together, we clarify your positioning, align your marketing efforts, and build a strategy that supports real growth without burnout.
This isn’t about doing more.
It’s about doing what actually moves the needle.
Proven Strategies that have Helped Hundreds of Businesses
I’ve spent over a decade helping product-based businesses clarify their positioning, strengthen their marketing, and show up with confidence.
From independent brands to national organizations, my work focuses on building strategies that are practical, sustainable, and designed to support long-term growth.
No templates. No guesswork. Just clear direction and thoughtful execution.
Does this sound like you?
→ You’re showing up online, but it’s not translating into consistent
sales or placements
→ You’re unsure how to position your brand for showrooms
or independent retailers
→ You’re doing a lot of marketing, but none of it feels cohesive
→ You know you need strategy—but don’t want another generic plan
Meet Mellissa ✷
Meet Mellissa ✷
Strategist ✷ Connector ✷ Advocate ✷
Strategist ✷ Connector ✷ Advocate ✷
I’ve spent my career helping small businesses and product-based brands find their footing, clarify their message, and grow with intention.
After years working in marketing, brand strategy, and community-building, I saw the same challenge come up again and again. Great products were struggling, not because they lacked quality, but because they lacked clarity.
That’s why I work as a Fractional CMO today. I partner with brands that are ready to move beyond guesswork and into thoughtful, strategic growth. The work is practical, collaborative, and grounded in real-world experience, not trends or templates.
ABOUT MELLISSA
At the heart of it, I believe good strategy should feel supportive, not overwhelming. When brands have clarity, everything else becomes easier.
My approach blends strategy with relationship-driven marketing. I focus on helping brands show up clearly, communicate confidently, and build systems that support long-term growth.
Whether you’re preparing for your next stage of growth or looking for a strategic partner to help guide your marketing, my role is to bring focus, clarity, and momentum to the work ahead.
We Do Things Different Around Here
Most brands don’t need more ideas.
They need clarity, direction, and someone who can see the full picture.
I don’t believe in one-size-fits-all marketing or handing you a plan and wishing you luck. I work as a strategic partner, stepping in where focus is needed most and helping you make confident decisions about what to do, what to stop, and what actually matters.
My approach is collaborative, practical, and rooted in real-world experience. We build strategy first, then align everything else around it so your marketing feels intentional, not overwhelming.
1:1 Coaching Intensive
A focused, one-on-one session designed to help you work through a specific challenge or decision point. Whether you’re refining your positioning, preparing for growth, or feeling stuck in your marketing, we use this time to bring clarity and direction quickly.
You’ll leave with clear next steps and a plan you can actually act on.
Fractional CMO Support
Ongoing strategic support for brands that need leadership, not just execution. As your Fractional CMO, I help guide marketing decisions, align messaging across channels, and ensure your efforts are working together toward real growth.
This is ideal for brands that want experienced strategy without hiring full-time.
Business Strategy
High-level strategy support for brands ready to grow with intention. This work focuses on positioning, go-to-market planning, and building systems that support sustainable growth.
We zoom out to look at the full picture, then create a clear path forward so your marketing and business decisions feel aligned and confident.
Who doesn’t love a Freebie?
A quick gut check for product-based brands who want to stand out, build stronger retailer relationships, and improve sell-through.